Effective sales start with the right questions. This interactive session explores how to ask thoughtful, open-ended questions that uncover customer needs and build stronger connections. Learn to listen actively, communicate with empathy, and turn conversations into lasting relationships.

• Understand the value of probing in the sales process
• Practice active listening techniques
• Communicate with empathy and intention
• Build trust through meaningful dialogue

From technology trends to installation and maintenance tips allowing you to get the most life out of your electric fireplace, this technically focused training session will provide you the expert advice you need to get amped up for Electrics!

• Articulate and discuss current industry trends driving demand for electric fireplaces and match products to market needs
• Summarize smart home integration, app controlled models and LED technology and their operational parameters
• Recall 3 key installation and maintenance tips
• Identify smart diagnostics codes and recall the meaning

Did you know 87% of shoppers turn to social media for help with buying decisions? Do you have the right messaging to attract customers to your store? Do you have the resources to devote to this critical marketing tool? Bring your passion for your business and leave with the knowledge and confidence to start driving more customers through your doors with the power of digital advertising!

• Learn how to craft messaging to resonate with customers
• Discover easy-to-use tools with customizable, ready-to-go content for dealers

The outdoor room is one of the fastest-growing opportunities for hearth retailers—but success takes more than offering great products. This session will help you understand what goes into a well-designed outdoor space and how to guide your customers through a sales experience that inspires confidence, showcases value, and leads to higher-ticket projects.

• Identify the core components and design principles that create functional, inviting outdoor rooms.

• Ask the right questions to qualify leads and uncover customer needs, preferences, and budgets.

• Use design tools and bundled product offerings to build compelling, value-driven presentations.

• Partner with contractors and other professionals to deliver smooth installations and satisfied customers.

As homes become tighter and more energy-efficient, chimney venting requirements are changing. This session explores the challenges and solutions for installing vent systems in passive, ICF, and net-zero homes—where air tightness, insulation, and vapour barrier integrity are critical.

• Understand air tightness and vapour barrier best practices
• Learn venting solutions for high-performance homes
• Explore radiation shield installation on sloped ceilings
• Review code compliance and manufacturer requirements
• Learn safe insulation and sealing techniques

Many service calls can be avoided with proper planning, preparation, and documentation during installation. This session will walk through practical steps your team can take before, during, and immediately after the install to ensure systems run smoothly and customers stay satisfied—saving time, money, and repeat visits.

• Follow a pre-installation checklist to ensure a smooth jobsite setup.

• Apply best practices for planning, installing, finishing, and commissioning hearth systems.

• Troubleshoot issues proactively during installation to prevent future service calls.

• Use documentation effectively to support long-term performance and reduce callbacks.

This hands-on session dives into the Maxitrol GV60 Control System, including both PLUS/MAX and Valor10 versions. Built for certified professionals, the training focuses on practical troubleshooting, diagnostics, and efficient service strategies to solve control issues quickly—often in a single visit.

• Explore GV60 components and control logic
• Use testing tools for live diagnostics
• Troubleshoot ignition, signal, and remote issues
• Resolve common system failures in the field

Designed for certified professionals, this interactive session offers a deep dive into the SIT Proflame II electronic control system. Participants will gain practical, hands-on experience with component function, ignition sequencing, remote operation, and real-world troubleshooting.

• Explore Proflame II components and system logic
• Practice ignition sequences and flame rectification
• Diagnose issues with gas flow, modulation, and electronics
• Sync remotes and wall controls
• Learn safe, efficient testing procedures using live equipment

Are you interested in becoming an industry advocate? This session will highlight valuable ways you can get started. You will also hear more about what HPBAC is working on in public affairs and advocacy.

• The importance of industry advocacy
• Issues monitoring and management
• Building relationships with decision-makers
• What HPBAC is doing
• Local issues updates

As the energy landscape in British Columbia evolves, understanding the Zero Carbon Step Code and its implications is essential. This session, led by FortisBC, will explore the path to a low-carbon future and what it means for the hearth industry.

• Energy landscape in BC
• Zero Carbon Step Code and its implications for our industry

As the hearth industry navigates a rapidly changing market, businesses must adapt to overcome challenges and seize new opportunities. This panel will explore strategies for diversifying product offerings, strengthening customer loyalty, and optimizing operations to build a resilient and thriving business.

• Challenges and strategies in the current market
• Diversifying product offerings
• Customer engagement and loyalty strategies
• Operations and supply chain

Discover key insights and practical tips from Regency to help your dealership succeed in 2025—from sales strategies to product updates and support tools.

Learn how ICC’s EXCEL premium chimney and venting systems deliver performance, safety, and value—tailored for the needs of specialty retail professionals.

Explore Napoleon’s latest outdoor gas fireplaces, fire pits, and heaters—designed to elevate outdoor living and grow your sales.

Get an inside look at SBI’s products, brands, and the latest advancements in wood burning technology.

Details coming soon!

Join Blaze King for a deep dive into their catalytic woodstoves—offering long burns, impressive efficiency, and powerful heat for today’s wood-burning customers

Details coming soon!

Get practical service tips and troubleshooting techniques to keep Modern Flames electric fireplaces running smoothly and efficiently.

• Overview of dealer site recent updates and tools (with a focus on the Design Centre with quote tool)
• Overview of Valor Training
• Imminent product launch info:
  • Grand logsets for LT
  • 530V
  • 534V
  • Luminosa
• Potentially info on:
  • G2
  • GE4
  • PE2 Windsor